It is said that in today’s fast moving world, it is easy for individuals to give you their money compared to them giving you their time. With this mind, it is not hard to come to hear that certain seminar had a low turnout. The conclusion that is normally propagated is that maybe it was not interesting as thought. However, most of the time what really failed was the intent of seminar marketing was not realized. Due to this, in terms of time and monetary terms, no of them gets recovered back.
By getting the time factor correct in seminar marketing, can prove to being either a success or a fail. Of all the seminars that ended up registering low turnouts, it is usually due to timing. Let us take this form of example, suppose a short seminar was set to happen in April. Armed with letters that are well stated, seminar marketers send them twelve weeks before the actual seminar day. Given that the seminar is a short one, the general rule is that if the seminar is short, so should the announcement period be. Putting this into consideration, the optimal timing for sending the letters would be from two to four weeks.
Having achieved the timing correctly, have you done the same with the serving the letters of invitation to the correct attendees? Effort should be made in getting to the right attendees list. For demonstration, lets purport that networking in technology is what will be featured in the seminar. The seminar topic is on point and so are mailing packages, however software developers instead of network administrators end up getting the mails. With no doubt, the attendance rate will be poor. Hard enough mechanisms being put into place to get the right target for the mailing list, the seminar would not have been disastrous.
One of the other so often overlooked means of getting higher attendance is that of marketing partners. By bringing another partner in marketing a seminar, both parties can pool their resources together. Through this pulled pool of resources, the mailing lists can be increased in order that as many potential attendees can be reached. In order that the event may seem more relevant to the attendees, having a list of presenters makes this possible.
The matters of payments by seminar marketers is not considered as they opt for not payment at all. Since the event has not payment to be done, the seriousness of the event tends to be taken lightly. Attendees whom consider the event as serious often pay the fee in order to attend. As a return back, value is expected to be gained by the ones whom end up making the payments. Should the seminar be able to deliver on its stated value, then one is able to build a reputation on which people can rely on. However, not all seminar require payments since free ones can as well end up being successful. Provided that the factors of seminar marketing are adhered to then one is less likely to fail.